Guess What is More Local and More Effective Than Online Advertising image
The web is incredibly important in marketing today. People are using resources online to find local businesses and look up reviews. It's very important to have the right business infrastructure on the web so that when someone does a local search, your website will be on the map and ready to deliver the information they're looking for. However, is it worth it to go a step further, spending a fortune on search engine optimization or keyword-based ads? You might be better off aiming your advertising dollars straight at your local market by using direct mail. Let's take a look at some of the advantages and disadvantages of direct mail marketing and online marketing. Web-Based Advertising Has Some Major Disadvantages ...
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