Monthly ArchivesDecember 2014

How to Effectively Attract New Customers While Keeping Groupon Bargain Hunters Out image

Most Groupon users are bargain hunters and won't return to your business unless they're nearby.  Groupon itself says that only some 22% of their coupon users become repeat customers, so you need to take that into account when working out your marketing plans.  Let's consider how direct mail can put the numbers much more in your favor. Coupon Difficulties I'm not here to bad-mouth Groupon;  they promote your sale to a huge audience and handle payments, and have provided a big boost to many businesses.  But they're not for everyone.  Their requirements of a minimum number of coupons and a big discount can be burdensome for small businesses. Plus they take 50% of the purchase for themselves and their delayed payment can wreak ...

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Direct Mail: An Effective Way to Drive Customers to Your E-Commerce Business image

Yes, good old snail mail is still a wonderful cost-effective way to generate traffic for an online business. In fact, it's even one of most effective channels. The Huffington Post reports that some ecommerce companies are even mailing print catalogs with great results. You'll probably be surprised to learn that this includes Amazon, eBay, and Zappos. While email is most effective for customer retention, direct mail from postcards to full catalogs can be highly effective in customer acquisition as well as retention. With the ever-rising cost of pay-per-click advertising, smart business people are realizing that a well-planned and well-executed direct mail campaign can have an excellent return-on-investment. Drive Offline to Online Some people need a little push to move into online purchasing. UK Sainsbury, a ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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