How to Effectively Attract New Customers While Keeping Groupon Bargain Hunters Out image
Most Groupon users are bargain hunters and won't return to your business unless they're nearby. Groupon itself says that only some 22% of their coupon users become repeat customers, so you need to take that into account when working out your marketing plans. Let's consider how direct mail can put the numbers much more in your favor. Coupon Difficulties I'm not here to bad-mouth Groupon; they promote your sale to a huge audience and handle payments, and have provided a big boost to many businesses. But they're not for everyone. Their requirements of a minimum number of coupons and a big discount can be burdensome for small businesses. Plus they take 50% of the purchase for themselves and their delayed payment can wreak ...
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