How to Avoid Being Considered Junk Mail image
Many business owners and managers rule out direct mail because they assume it will just be thrown away. Indeed, many people consider "junk mail" and "direct mail" to mean the same thing. Companies with high-end products are especially concerned that mailings might actually hurt their reputation. Yet direct mail has been proven to be one of the most cost-effective marketing channels around. Don't miss out on this great opportunity. The right idea is to go right ahead and use mailings, but make sure that they're effective, and perhaps even appreciated by the recipient. Apply Best Practices Experienced direct-mail professionals know how to make mail campaigns as cost-effective as possible, and that means that very few pieces are casually tossed away as unwanted junk. Here ...
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