Monthly ArchivesOctober 2014

How to Avoid Being Considered Junk Mail image

Many business owners and managers rule out direct mail because they assume it will just be thrown away.  Indeed, many people consider "junk mail" and "direct mail" to mean the same thing.  Companies with high-end products are especially concerned that mailings might actually hurt their reputation. Yet direct mail has been proven to be one of the most cost-effective marketing channels around.  Don't miss out on this great opportunity.  The right idea is to go right ahead and use mailings, but make sure that they're effective, and perhaps even appreciated by the recipient. Apply Best Practices Experienced direct-mail professionals know how to make mail campaigns as cost-effective as possible, and that means that very few pieces are casually tossed away as unwanted junk.  Here ...

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Get the Jump On Holiday Advertising image

Is your marketing ready for the holiday season?  Its already time!  Shoppers will soon be out and about, and you want them to already know about your shop and its products.  Especially if you have specialty items for a particular holiday.  So you'll want to get your marketing message out there early. The National Retail Federation (NRF) reports that as an industry average 20% of revenue comes during the winter holiday months, and for some retailers that can be as high as 40%. Why You Need to Get Ahead of the Game Here's a few more numbers from the NRF.  They just might surprise you.  Some 12% of shoppers get started before September, and another 6% start during September.  Another 20% get ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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