DIRECT MAIL CAMPAIGN & MAILING LISTS
The Secret to Direct Mail Success – Casino Database Marketing
Your Casino Sales and Marketing Goals Are Within Reach
Direct mail campaigns can serve a lot of purposes—which is why it’s so important to know what you want to accomplish before you get started. The good news is that whether you’re a new business looking to expand brand awareness or you’re an established organization hoping to find new customers, direct mail campaigns can connect you to your audience. Advertise everything from a discounted offer to a new location using quality products like postcards, brochures, flyers, or even a letter.
Your direct marketing is only as good as the mailing list it’s based on. Without a quality list of target prospects, response rates and ROI will suffer. There are several sources for buying mailing addresses, but it’s best to select a marketing partner who has a wide range of data and experience.
Many marketing “experts” may say that direct mail is dead, the facts don’t support that opinion. According to Direct Mail News, in 2015 the average response rate for direct mail was 4.8% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past the nationwide average for email.
There are many consumers who still look forward to opening their mailbox every day, and a tangible, hold-in-your-hand coupon or other offer works wonders. We have categorized our data to reflect those potential customers who prefer to receive email, and those who like the “snail mail” method of receiving sales material. Dynamicard has learned by experience that it’s best to reach people through the channel they prefer.