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Why Direct Mail Companies Continue to Succeed in 2018 and Beyond image

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Despite the increasing number of advertising methods available, reaching new customers and engaging existing clients remains a huge challenge for businesses of all types. Every marketing strategy has pros and cons, but one advertising method stands above the rest in terms of effectiveness and return on investment: direct mail marketing. So why is direct mail marketing--and the direct mail marketing services that facilitate such advertisements--poised for such continued success in 2018 and beyond? Direct mail is personal. By their very nature, television commercials, online advertisements and newspaper ads can never be truly personalized to every prospective customer--making it a lot easier for an audience to ignore this marketing message. Direct mail postcards, on the other hand, can be personalized to speak directly to each ...

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Creating the Perfect Direct Mail Marketing Strategy image

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A direct mail marketing campaign is still a powerful tool in the modern era - the direct mail response rate alone is still 5.1% compared to just .6% for email. But at the same time, without the right direct mail marketing strategy at the heart of it all, you won't be able to get anywhere near the results that you after. Before you send out your next direct mail postcards or other collateral, there are a few key things you'll want to keep in mind. The Art of the Direct Mail Marketing Strategy One of the most important concepts for you to master in terms of direct mail marketing ultimately comes down to personalization. People love relevant content in particular, which is why ...

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The Psychology of Direct Mail Printing image

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Despite the fact that most people are now checking their smartphones within five short minutes of waking up in the morning, direct mail printing services and related marketing efforts are stronger than ever. Part of this has to do with the uniqueness of the format, yes - but there's actually a psychological explanation to this that is equally important that you're definitely going to want to know more about. The Art (and Power) of Direct Mail Part of the reason why direct mail printing services are still so effective comes by way of how different they are in the modern era. A lot of this has to do with the reality factor, which is something that most other marketing opportunities will never possess ...

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What to Consider When Choosing Between Direct Mail List Companies image

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Thanks to its ability to capture and hold a potential customer's interest, direct mail marketing utilizing a plastic postcard mailer is one of the most effective forms of advertising available. Of course, like any advertising campaign, you must aim your marketing message at the right customers in order to generate new businesses. What can you do if you know everything about your target customers--except their contact information? A direct mail list company can help you craft a targeted mailing list using databases of prospective customers categorized by their interests, demographics, shopping habits and more. But what should you consider when choosing between direct mail list companies? The Range of Data Available When crafting a prospective mailing list for your direct mail postcards, ...

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How Custom Postcard Advertising Can Generate Incredible Traffic for Your Business image

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If you want to grow your business and draw in new customers, investing in marketing is an inevitable requirement. But with so many advertising methods available to you, how can you know which marketing technique will generate the most new customers for your business? Thankfully, the data is clear: a direct mail marketing campaign utilizing a custom plastic postcard mailer can capture your target audience's attention like no other advertising method. Here are three ways in which custom postcard advertising can help you attract new business--efficiently. Direct mail marketing allows you to personalize your message for each potential customer. In the modern world, every potential customer for your business is bombarded with advertisements whenever they turn on their television, open a ...

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Best Practices For Custom Postcard Marketing image

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Custom postcard marketing is an inherently powerful form of communication - but at the same time, there are definitely a few things you'll want to keep in mind. A custom postcard represents a unique opportunity to get your message across quickly, effectively and in a format that people don't see nearly as much of anymore. Because of this, you'll definitely want to use every tip, trick and best practice available to you to help extend those efforts even further. Lean Heavily on Visuals One of the most important ways that you can increase the effectiveness of your custom postcard mailing services involves incorporating visual elements as much as possible. You may think that because postcards are naturally shorter than something like ...

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Increasing Your Timeshare Lead Generation Effectiveness through Direct Mail Analytics image

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Direct mail marketing holds incredible potential for generating successful leads for any timeshare business, but truly maximizing your timeshare lead generation requires that you target the right prospective customers. If you don't know who your ideal timeshare lead is in terms of age, homeownership status, annual income and so on, you risk losing valuable marketing dollars sending your plastic postcard mailer to customers outside of your demographic profile--and you tend to miss out on reaching promising leads entirely. Direct mail analytics can provide you with invaluable guidance surrounding the right audience to target, helping your increase your timeshare lead generation effectiveness. Create Focused Lead Profiles Whether you are marketing a timeshare on the water in the Caribbean or nestled in Colorado's ...

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Make 2018 the Best Year Yet for Your Business with Direct Mail Marketing image

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With the start of a new year comes New Year's Resolutions--and just as you have personal goals, you likely have goals for your business as well. Are you looking to increase business this year, draw in new clientele and drive repeat traffic from your existing customer base? Of all forms of advertisement, direct mail postcards are among the most effective--and cost-effective--ways to capture your prospective customers' attention. So how exactly can a direct mail advertising campaign utilizing a plastic postcard mailer help your business ring in success in the new year? Direct mail marketing can be extremely targeted. Whether you sell vitamins or perform auto tune-ups, you have a particular customer base that almost all your business comes from. The drawback of ...

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Why Direct Mail Marketing is Still Incredibly Important image

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In an era where the world around us is growing more and more "digital" with each passing day, some have predicted that we will soon see the end of direct mail marketing as we know it. After all, in an environment where you can literally reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a plastic postcard mailer actually do? The answer, as it turns out, is "quite a lot." Make no mistake about it: the reports of the death of direct mail advertising have been greatly exaggerated. Not only is this still an incredibly effective way to strike a chord with your target audience, it's ...

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The Power of Direct Mail Marketing for Maximizing Timeshare Lead Generation image

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Generating promising leads is the core of any successful timeshare's marketing campaign--but what is the best advertising method for drawing in potential customers for your timeshare? So many advertising methods exist, but they all seem to have drawbacks: marketing e-mails can be directed to spam, television commercials can be muted or fast-forwarded through, and impersonal newspaper and magazine advertising is so easily ignored in the digital age. Enter direct mail marketing. By utilizing a plastic postcard mailer, you have the ability to make a personal connection with your prospective customers, increasing your odds of converting that potential client into an actual one. Here are three key ways that direct mail marketing can help with timeshare lead generation. By grabbing your ...

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