Tags Archivesplastic postcard mailers

The Only Way to Target a Radius Around Your Business image

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It makes sense that the easiest customers to capture are those who live or work near your own business location. They're nearby and will realize that your shop is a quick and easy visit. They might even already be passing by each and every day on their way to and from work.  If not, they know the neighborhood so it will be easy to find and remember your location.  All this is especially important when it comes to special promotions.  So many businesses have learned the hard way that people will drive quite a way for a great special deal, but never show up again for regular purchases.  A nearby customer is far more likely to come back again and ...

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How to Avoid Being Considered Junk Mail image

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Many business owners and managers rule out direct mail because they assume it will just be thrown away.  Indeed, many people consider "junk mail" and "direct mail" to mean the same thing.  Companies with high-end products are especially concerned that mailings might actually hurt their reputation. Yet direct mail has been proven to be one of the most cost-effective marketing channels around.  Don't miss out on this great opportunity.  The right idea is to go right ahead and use mailings, but make sure that they're effective, and perhaps even appreciated by the recipient. Apply Best Practices Experienced direct-mail professionals know how to make mail campaigns as cost-effective as possible, and that means that very few pieces are casually tossed away as unwanted junk.  Here ...

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Get the Jump On Holiday Advertising image

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Is your marketing ready for the holiday season?  Its already time!  Shoppers will soon be out and about, and you want them to already know about your shop and its products.  Especially if you have specialty items for a particular holiday.  So you'll want to get your marketing message out there early. The National Retail Federation (NRF) reports that as an industry average 20% of revenue comes during the winter holiday months, and for some retailers that can be as high as 40%. Why You Need to Get Ahead of the Game Here's a few more numbers from the NRF.  They just might surprise you.  Some 12% of shoppers get started before September, and another 6% start during September.  Another 20% get ...

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Plastic Postcards Deliver image

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Direct mail remains one of the most cost-effective marketing channels around, even when compared to the latest in Internet and mobile advertising. DynamiCard plastic postcards, with integrated pop-out promotional gift cards, are the biggest innovation in direct marketing in years. Well-executed DynamiCard campaigns have been reported to have as much as 10x higher response rates than quickly executed paper postcard campaigns. Plastic postcards can be the core of 3 powerful steps – how they are noticed, how they are used, how they are tracked -- that provide solid results and constant improvements. How Plastic Postcards Are NOTICED DynamiCard uses a thick plastic stock with colorful "shiny looking" graphics, commanding immediate attention. With snap-out sections of various sizes, they seem more like a gift card; not many people would throw that ...

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