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Common Direct Mail Mistakes & How To Avoid Them image

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Despite the Internet and smart phones, direct mail is still one of the best marketing methods around. We could talk for hours about the ins and outs, and the dos and don’ts of effective direct mail campaigns and how they can cost-effectively boost your business. So let's just touch upon some things you should do in order to avoid the most common mistakes small (and large) businesses make. The Mailer Itself Many businesses just let a graphics person or employee put together a mailer. That can work, but only if they understand direct marketing. It's best to begin by clearly deciding if your mailer will be an informational brochure or more like an advertisement. Postcards are often the most cost-effective format, and ...

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Avoiding Common Direct Mail Mistakes image

Dynami card

Despite the Internet and smart phones, direct mail is still one of the best marketing methods around. We could talk for hours about the ins and outs, and the dos and don’ts of effective direct mail campaigns and how they can cost-effectively boost your business. So let's just touch upon some things you should do in order to avoid the most common mistakes small (and large) businesses make. The Mailer Itself Many businesses just let a graphics person or employee put together a mailer. That can work, but only if they understand direct marketing. It's best to begin by clearly deciding if your mailer will be an informational brochure or more like an advertisement. Postcards are often the most cost-effective format, and ...

Continue Reading

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