Tags Archivesplastic post cards

The Importance of Direct Mail Advertising for Franchises image

Whether your franchise is just starting out or is an established business, drawing in new customers can be challenging. Many advertising methods are expensive but lack the ability to provide actual results. On the other hand, direct mail marketing using a plastic postcard mailer has proven wildly effective for franchise businesses of all kinds. The personalization and physicality of the mailer combined with the potential to precisely target a customer base make this form of advertising ideal for franchises looking to make a name for themselves. With that in mind, here are the top three ways that plastic card mailers for franchises can help you leave a lasting impression on your potential customers. By Creating a Personal Impact Local franchises trying to reach a ...

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Choosing a Postcard Printing Service image

Direct mail marketing can be an extremely powerful way to reach new customers and reconnect with existing ones, and a wide variety of businesses find success by utilizing plastic postcard mailers. Once a company has decided to go the direct mail route, however, they must then choose a printing service to produce their mailers. If your business finds itself in this position, here are the six key considerations to keep in mind as you weigh your printing options. Custom Design Experience Unless you happen to be a designer on the side, trying to draft the graphics and text layout for your plastic postcard mailer yourself can be an overwhelming task. The best printers also offer custom design services to work closely with ...

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Why Direct Mail Tracking is Critical to Ensuring Your Marketing Campaign’s Success image

After researching all of your business' advertising options, you've decided to opt for direct mail marketing. Wonderful! But how can you be certain that your plastic postcard mailer reaches the hands of the potential buyers most likely to become actual customers? In a digital world, many business owners expect to receive fast feedback for their online marketing campaigns, yet think that the effects of their direct mail advertisements must be left to chance. Direct mail tracking disproves this assumption. With an effective tracking system, your business will be able to tell exactly how successful your direct mail campaign is after just one mailing. Here are the three key reasons why direct mail tracking is so important--and how your business can take steps to ensure that your ...

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How Direct Mail Analytics Can Make Your Marketing Campaign More Successful image

Direct mail marketing can be an incredibly powerful and effective form of advertising for businesses of all kinds. However, the success of any such campaign depends on targeting the correct prospective customers, which is something many companies find challenging. For example, what age is your ideal customer? Are homeowners or renters more likely to follow up on your plastic postcard mailer? If you don't know this information, you stand to lose thousands of dollars sending your mailers to demographics who are unlikely to respond to your offer. The answers to these questions and more can be found through the use of direct mail analytics, and here are the three key ways that your business can use analytics to help make ...

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Redefining High Performance Restaurant Marketing image

Don't overlook the latest in restaurant marketing opportunities to support your restaurant or cocktail lounge. Research shows that direct mail marketing is an excellent way to build a stronger reputation that can lead to more customers and a larger following. Our personalized high impact Plastic Postcard Mailers are very effective with all of our customers, and especially with our restaurant clientele. According to the Direct Mail Marketing Association's 2016 report, direct mail is growing because the consumer engagement is higher as the clutter declines. Personalization and relevance are meaningful. The DMA found that customer response rates increased on a yearly basis by an impressive 43%. Additionally, prospect response rates more than doubled – showing an amazing 190% increase! Interesting, POWERFUL, and effective direct mail marketing is vital to a restaurant's success. ...

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How Using Laminated Postcards Can Help Your Business image

Even in the age of digital media and smartphones, direct mail marketing remains one of the most effective and powerful advertising tools that a business can employ. Mailers can be targeted and personalized, resulting in a stronger response than many other types of advertising. Once you've decided to launch your own direct mail campaign for your business, however, the next question arises: what type of mailer should you use? From their long shelf-life to the impact that they have on recipients, laminated postcards offer a wide range of benefits for businesses of all types. Plastic postcard mailers are durable. We've all seen the effects of the post office's automated mail sorting machines: mangled envelopes, ripped catalogs and smudged paper mailers. Plastic postcard mailers, on the ...

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The Impact of Direct Mail Postcards image

All business owners understand that an investment in advertising can pay dividends in increased customer traffic, but understanding the most effective places to allocate your marketing dollars can be difficult. With so many potential avenues for advertising, which should you choose? Ad blockers and spam filters, decreased newspaper readership and an increase in cord cutting all make online, newspaper and local television advertising less attractive--and then there's direct mail marketing. Everyone checks their mail on a daily basis, ensuring that your marketing message ends up in the hands of your ideal prospective customer. What other benefits does direct mail marketing using a plastic postcard mailer present in helping you reach your potential customer base? Personalization The majority of advertisements that your prospective customer base ...

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Direct Mail Marketing in the Era of Digital Advertising image

Almost everyone in the country uses the Internet on a daily basis, and so it can seem as though digital marketing is the easiest and best way to reach potential customers. But with digital advertising comes ad blockers and spam filters, while physical advertisements like direct mail can help ensure that your message is delivered directly to your prospective customer base. So what other benefits can direct mail marketing offer that digital advertising cannot? Direct mail campaigns generate a strong response than digital advertising A fundamental principle of any marketing campaign is that you need to reach the right potential customers with the right offer at the right time. Digital advertising can't follow this principle as closely as direct mail can, and the ...

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Who Do You Want to Invite to Your Party? image

If you were to throw a dinner party at your home, would you invite the entire town? Probably not! More likely you would carefully select your guest list to make sure the best possible event. So why is it that so many business owners invest thousands of dollars in marketing, without carefully selecting who is invited to ensure the best possible outcome? There are a few reasons that come to mind. Most advertising opportunities solicited to them do not offer the ability to target. They do not have the experience and understanding of advertising to know about how to target. And last but not least, they are so price conscientious (As opposed to ROI focused) that they have never been ...

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Guess What is More Local and More Effective Than Online Advertising image

The web is incredibly important in marketing today. People are using resources online to find local businesses and look up reviews. It's very important to have the right business infrastructure on the web so that when someone does a local search, your website will be on the map and ready to deliver the information they're looking for.  However, is it worth it to go a step further, spending a fortune on search engine optimization or keyword-based ads?  You might be better off aiming your advertising dollars straight at your local market by using direct mail. Let's take a look at some of the advantages and disadvantages of direct mail marketing and online marketing.  Web-Based Advertising Has Some Major Disadvantages = ...

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business postcard printing

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers