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Make Your Automotive Direct Mail Campaign More Effective With Direct Mail Analytics image

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So you've decided to utilize a direct mail campaign to market your automotive business--wonderful! Compared with many other forms of advertising such as television commercials, online ads and e-mail blasts, direct mail has the potential to reach more prospective customers and capture their attention. But how can you be sure that your automotive direct mail campaign is successful? While this form of marketing has incredible potential, understanding who your customer is and properly targeting them is necessary in order to ensure that your advertising dollars are not wasted. Direct mail analytics can help boost your marketing campaign's effectiveness dramatically--and here's how. By Helping You Craft a Targeted Buyer Profile Whether your automotive business services high-end luxury cars or sells a range of pre-owned vehicles, you ...

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Amp Up Your Automotive Marketing Efforts with High Impact Mailers image

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Producing an effective automotive marketing campaign presents some unique challenges that businesses in other industries don't face. Whether you own a car dealership or run an automotive service center, the products and services you offer center around one of your customers' most important possessions: their car. Standing out from the competition and convincing your prospective customers to chose your automotive business can be difficult. That's why employing a direct mail campaign utilizing a high impact plastic postcard mailer can be so effective. Here are three key features of high impact mailers that can make your automotive marketing campaign a smashing success. Top-Quality Graphics and Finishing Personalized physical mail already has the ability to capture a target customer's attention. Add to this full-color ...

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