What Makes Direct Mail Campaigns So Effective? image
Whatever type of goods or services your company offers, all business face one similar challenge: attracting--and retaining--new customers. Your range of advertising options is vast, from online ad placements to television commercials to print marketing. However, direct mail campaigns utilizing laminated postcard mailers offer a range of benefits that other forms of advertisement cannot, boosting your marketing campaign's effectiveness and helping you get the most out of valuable dollars spent. But what is it about direct mail that makes this type of advertising so successful? Direct mail marketing allows you to target specific types of customers. Every type of business has a corresponding type of typical customer; this target consumer can be defined by their age, income level, education status, hobbies and more. Whatever ...
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