Tags Archiveslaminated postcards

What Makes Direct Mail Campaigns So Effective? image

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Whatever type of goods or services your company offers, all business face one similar challenge: attracting--and retaining--new customers. Your range of advertising options is vast, from online ad placements to television commercials to print marketing. However, direct mail campaigns utilizing laminated postcard mailers offer a range of benefits that other forms of advertisement cannot, boosting your marketing campaign's effectiveness and helping you get the most out of valuable dollars spent. But what is it about direct mail that makes this type of advertising so successful? Direct mail marketing allows you to target specific types of customers. Every type of business has a corresponding type of typical customer; this target consumer can be defined by their age, income level, education status, hobbies and more. Whatever ...

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Driving Customer Traffic With Direct Mail Plastic Postcards image

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From automotive service centers to car dealerships, businesses in the automotive industry face a variety of unique challenges in attracting new customers. A car is one of the biggest purchases that a person can make, and protecting that investment is critically important to most vehicle owners. Capturing the interest of a prospective customer means preparing them to spend a lot of money with you or making them willing to trust your ability to protect their beloved car. The first step in this process is grabbing a potential customer's attention--but then you have to offer them something of value to make them ready to step through your doors. A direct mail marketing campaign utilizing a plastic postcard mailer with gift card ...

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Win Big with Laminated Postcard Mailers for Casinos image

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Like all businesses, casinos must actively market themselves to their target customers in order to achieve the best results--but those in the gaming industry face a unique set of challenges that companies in other industries don't. Your marketing method should be attention-grabbing and convey a sense of fun, but so many forms of advertisement--from television commercials to online ads--fail on one or both counts. On the other hand, a plastic postcard mailer that takes advantage of the special features available can instantly capture interest and provide potential customers with the right impression of your establishment. Here are three reasons why all casinos should use plastic postcard mailers in their marketing efforts. High-quality laminated postcard mailers are unparalleled at grabbing customers' attention. Catching ...

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How Dynamicard Can Boost the Results of Your Restaurant Marketing Campaign image

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Your restaurant has many potential options when designing a marketing campaign, from television commercials and online advertisements to marketing e-mails and more. So many of these advertising avenues, however, fall short when it comes to actually enticing new customers in your front door. The immediacy and personal impact of direct mail helps it stand out from other marketing methods, but creating a truly effective direct mail campaign requires that you choose the right partner. At Dynamicard, our long track-record of working with restaurants has provided us with the expertise needed to create successful plastic postcard mailers for restaurants. Full-Scale Design and Print Services Any successful marketing campaign begins with grabbing your target audience's attention. Dynamicard's design and print team knows how to create ...

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Achieve Beautiful Results with Laminated Postcard Mailers for Health & Beauty Companies image

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Anyone in the health and beauty industry knows that carrying out an effective marketing campaign for this type of business is challenging. Like any other business, you need your marketing materials to capture your potential customers' attention quickly--but the nature of your products and services means that your advertising method must seem luxurious, opulent and upscale in order to convey the right message. That's where laminated postcard mailers come in. By using a plastic postcard mailer in your direct mail campaign, you can generate interest in your business while also creating an aura of quality and richness around your offerings. Here are the top three ways that laminated postcard mailers can help health and beauty companies achieve stunning marketing results. By Grabbing Potential Clients' ...

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Adding Another Dimension to Plastic Card Mailers for Restaurants: Scent! image

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The aroma of muffins right out of the oven, the smell of piping-hot pizza or the scent of freshly-brewed coffee: whatever type of cuisine your restaurant offers, it has its own set of enticing smells that greet your diners when they walk in the door. The effect of pleasant scents is undeniable; indeed, studies have shown that enjoyable fragrances can provide a significant boost in mood, and smell is the sense most closely linked to memory. As such an effective marketing tool for your business, don't you wish you could package your restaurant's wonderful food aromas and send them to your potential customers? With scratch and sniff plastic postcard mailers, you can! This innovative new offering brings another dimension to ...

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Maximizing Your Retail Business’ Marketing Campaign With Laminated Postcard Mailers image

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Whether you sell ties or tires, all retail businesses face certain unique challenges when trying to reach new customers and retain existing ones. A wide variety of marketing options are available to you, but many common types of advertisements will fail to make an effective impact on your target customers--if they even see them at all. Cord cutting has reduced the power of television commercials for attracting new business, and spam filters have rendered many marketing e-mails invisible to potential customers. On the other hand, a direct mail marketing campaign using laminated postcard mailers remains impossible to ignore. In fact, the Direct Marketing Association found that direct mail is between 10 and 30 times more effective than e-mail! How can a plastic ...

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Making the Most of Your Restaurant’s Marketing Campaign with Direct Mail Tracking image

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Direct mail marketing offers restaurants innumerable benefits; unlike many other forms of advertisements, plastic card mailers for restaurants can be personalized, they benefit from their physicality and they provide a durable reminder of your restaurant for prospective diners. At the same time, however, your plastic postcard mailer can only be effective if it actually reaches the right group of potential customers. That's why direct mail tracking is so critical for any direct mail campaign. Effective tracking can help your restaurant understand your direct mail campaign's performance and adapt to any challenges in three key ways. By Revealing the Responsiveness of Each Demographic Without a targeted mailing list, you could end up sending your plastic postcard mailers to scores of people who are ...

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The Incredible Marketing Potential of Laminated Postcard Mailers image

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With so many impersonal and easy-to-ignore forms of advertisements out there, the advantages of utilizing plastic postcard mailers with gift card pop-outs to market your business are huge. The benefits, however, go beyond their durability and attention-grabbing potential. The special features that can be included with plastic postcard mailers put them leaps and bounds ahead of television spots, newspaper ads and marketing e-mails in terms of personalization, tracking and exposure. Here are three incredible features that can be incorporated into your plastic postcard mailer with gift card pop-outs to help enhance its appeal and boost its effectiveness even further. Scratch-Off Cards for Increased Gift Card Options Including a pop-out gift card with your plastic postcard mailer is an amazing way to capture customer interest, but ...

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How to Pick a Vendor to Produce Your Restaurant’s Plastic Postcard Mailer image

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A direct mail campaign utilizing plastic card mailers is one of the most effective forms of marketing that a restaurant can employ. Key to the success of any such campaign, however, is choosing the right vendor who can help your restaurant design, produce and analyze the results of your plastic postcard mailer. Take the time to investigate the options available to you to ensure that you choose a company that has the skill and expertise required to produce effective plastic card mailers for restaurants--and here are the three key features to look for. Established Design Experience Running a restaurant is hard enough; taking time out of your week to design a plastic postcard mailer that will draw in new customers and boost ...

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