Tags Archivesdirect mail postcards

How to Create a Restaurant Marketing Plan for the New Year image

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One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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Fitness and Health Clubs Marketing for the New Year image

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Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

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HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

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One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

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Why an Eye-Catching Design is a Crucial Part of Any Direct Mail Campaign image

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Think about the last visual advertisement you remember; whatever product it was marketing, something in its design made you take notice of it. All successful direct mail campaigns have this one element in common: striking custom postcard graphic design. Whether your business sells used cars or greeting cards, capturing the attention of your target audience and getting them to hear your marketing message is significantly easier if your plastic postcard mailer has a strong, eye-catching design. Here are three reasons why it's so important that you choose a custom postcard mailing service that offers in-house design capabilities. Experienced designers understand what works--and what doesn't. It can be tempting to try to design your plastic postcard mailer yourself; after all, you know your ...

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The Emotion of Color in Direct Mail Postcards image

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One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn't mean they can't be just as effective - particularly emotionally - with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it's true that you'll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you'll also want to strategically use certain elements to really hit home the emotion and ...

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The Effectiveness of Direct Mail Postcards image

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Yes, it's true that the vast majority of Americans own a smartphone of some kind. Sure, we're spending more and more time on the Internet with each passing day. But in terms of not only reaching members of your target audience but striking a genuine, emotional chord within them, you'll still have to work hard to come up with something better, more effective or more powerful than direct mail. Even within the realm of direct mail, there are a wide range of different reasons why direct mail postcards are absolutely something that you should be using across your campaigns. As you go searching for direct mail postcard companies to work with, be sure to keep a few key things in ...

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