Tags Archivesdirect mail postcards

How Senior Living Communities Can Catch the Baby Boomer Wave image

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One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn't just your amenities that are going to make the difference for this health-conscious and active generation. It's how you choose to market those amenities that will define success or failure. Luckily, this isn't nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

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The Time to Get Your Customers Into the Halloween Spirit is NOW image

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According to one recent study conducted by the National Retail Federation, Halloween spending in the United States hit a massive $9.0 billion in 2018. Americans spent an average of $86.13 per person at brick-and-mortar stores and online retailers during the season, and that is one trend that shows no signs of slowing anytime soon. But for as popular as Halloween is, it's also not something you want to wait until October 1 to start embracing as a part of your larger marketing campaign. If you truly want to make sure as much of that money is possible is funneled in your direction, you need to start leaning into the Halloween aspect of your seasonal marketing campaign TODAY. The Power of a ...

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The Art of Pest Control Marketing: Success is Just a Plastic Postcard Away image

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As the owner and operator of a pest control business, you offer a far more specific service than most. You have a very particular set of skills and nobody does what you do quite like how you do it - that is ABSOLUTELY the idea that needs to be at the heart of every piece of direct mail marketing collateral you send out into the world. Thankfully, growing your pest control business via the right type of marketing campaign isn't necessarily as difficult as you might think it's going to be. You just need to keep a few key things in mind. Taking Your Pest Control Marketing to the Next Level When it comes to your pest control marketing, nothing is more ...

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Your Guide to Better, More Precise Marketing for Med Spa Clinics image

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One of the most important things for you to understand when it comes to health and wellness marketing is that there really is no specific template for you to follow, because so much of your success will be dictated by your specific audience and what you plan to do on their behalf. Case in point: marketing for Med Spa Clinics. In order to generate the return on investment you're after, there are a few key things you'll absolutely want to keep in mind. Better Marketing for Your Med Spa Clinic: Your Guide Targeted mailing is always important to help improve the effectiveness of your efforts. However, it's ESPECIALLY critical when you're talking about advertising for Med Spa Clinics because you're trying to ...

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If You Want to Grow Your Audiology Practice, Marketing is How You Do It image

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More so than nearly any other business you can think of, healthcare marketing requires you to quickly establish and maintain an intimate, personal connection with your audience. This isn't just the key to getting new leads - it's the best opportunity to grow your practice in the way you've always wanted. Luckily, doing this with direct mail marketing isn't necessarily as difficult as you might assume - you just need to keep a few key things in mind. Growing Your Audiology Practice With Direct Mail: Breaking Things Down With regard to using direct mail marketing to grow your audiology practice, one of the most important assets you have available is ultimately the quality of your mailing list. Targeted mailing has always ...

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How Food Delivery Companies Can Use Direct Mail to Drive Traffic image

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In an era where nearly the entirety of the food delivery relationship between a restaurant and a customer happens online (meaning that people can order dinner right from their phone via an app like Door Dash or Uber Eats), it's easy to assume that food delivery companies should handle their marketing needs in the exact same way. It's easy... but it's not actually correct. In fact, there are a number of great ways in which food delivery companies can use direct mail to drive traffic to their virtual doorsteps, all of which are more than worth exploring. Direct Mail For Food Delivery Companies: Your Guide For starters, in a world where EVERYONE is using digital marketing, direct mail is by default positioned to ...

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Leveraging Direct Mail to Your Carpet Cleaning Business’ Advantage image

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When it comes to marketing for your carpet cleaning business, there are a few key things you should always keep in mind. Yes, you should make sure your online presence is up-to-date - meaning make sure your website is filled with beautiful photos of your work and always take advantage of resources like a Google Business listing and review sites like Yelp and Angie's List. However, direct mail is ALSO a powerful opportunity just waiting to be taken advantage of by savvy carpet cleaning businesses... and it's a lot easier to do than you might think. Making the Most Out of Direct Mail for Your Carpet Cleaning Business For the absolute best results, always begin your direct mail marketing campaign in a ...

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How to Effectively Grow Your Optometry Practice image

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Maybe the most important thing for you to understand about marketing for your optometry practice is that "creative content" and "personalized content" are NOT mutually exclusive. This is especially true in the modern era that we're currently living in, where you have more technology (and more DATA) available to you than ever. In other words, it IS more than possible to leverage targeted mailing to do both at the exact same time, and generational marketing is how you do it. Growing Your Optometry Practice Through Marketing: What You Need to Know Someone in their 30s, for example, likely has very different qualities that they're looking for in an optometrist than someone in their 60s or 70s. You know full well that you ...

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Marketing Your Pool Service Company for Year Round Returns image

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For the absolute best results, your pool services marketing campaign can't afford to take a break just because the weather is getting chilly outside. With the right approach, you can execute your marketing for your pool services company to generate returns all year round - you just need to keep a few important things in mind while you do it. Pool Services Marketing: Breaking Things Down Even if you live in an area of the country that experiences all four seasons, that doesn't mean that your pool services marketing should take a break just because the weather starts getting cold outside. In general, you should always be marketing your services BEFORE the upcoming season kicks into high gear - that way, ...

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Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

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Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

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