Tags Archivesdirect mail marketing

Growing Your Veterinary Practice or Pet Clinic During COVID-19 image

Veterinary Practice Marketing

With much of the country still in the grips of the COVID-19 pandemic, so many organizations are concerned about when they can return to normal - regardless of what that new "normal" currently looks like. Few are actually concerned with long-term growth right now - but in reality, that is a mistake that a veterinary practice or pet clinic like yours cannot afford to make. In fact, pet services businesses of all kinds can and should be looking towards future growth as COVID-19 finally leaves us behind. As you do, know that direct mail and your marketing strategy in general are about to become the best friends you've ever had to that end. Creating a Growth-Focused Marketing Strategy for Veterinary Practices In ...

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Driving Traffic Back into Your Auto Repair Shop After COVID-19 image

Auto Repair Direct Mail

Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the "new normal" currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible. The good news is that the same targeted mailing and direct mail techniques you're already using are about to become even more effective in the short-term. It's just that you have to keep a few key things in mind while you use them, is all. Get Those Customers Back With the Power of Direct Mail One of the ...

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Adapt, React, Recover: Home Services and COVID-19 image

Home Services Direct Mailing

Yes, it's true that the ongoing COVID-19 pandemic was a significantly difficult experience for all of us. The businesses that we left in early March will barely resemble the ones we've returned to in a lot of cases... but one of the most important things for you to understand is that in the end, that may very well be okay. Home services businesses (think: home repair, HVAC, plumbing, roofing, landscaping, solar installation, and more) have already begun to adapt to this "new normal" that COVID-19 represents. They're doing so in a variety of interesting ways that all of us can learn a thing or two from, regardless of industry. Better Direct Mail Marketing in the Aftermath of COVID-19 A lot of home services ...

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Boosting CBD E-Commerce Sales with Direct Mail in the Post-COVID Era image

CBD E-Commerce

It's absolutely no secret that targeted direct mail marketing is one of the most powerful advertising opportunities that businesses of all types have available to them... but what a lot of people don't realize is that this is especially true for CBD e-commerce businesses in the aftermath of COVID-19. In fact, there are a number of compelling reasons that outline why direct mail advertising is a powerful (and lucrative) opportunity that CBD online retailers in particular cannot afford to overlook. Capitalizing on Targeted CBD Direct Mail Marketing For starters, one of the best reasons why CBD e-commerce businesses should be embracing direct mail with open arms has to do with the wide array of tracking and analytics technologies that will suddenly become ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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How COVID-19 Will Impact Short-Term Rental Management Marketing image

Short-Term Rental Management Marketing

While it's absolutely true that nearly every industry you can think of has been totally upended by the COVID-19 crisis, it's equally fair to say that vacation rentals and other short-term rental opportunities have had it worse than most. During a time when most people were actually prohibited from leaving their homes for months on end, understandably vacation rentals were the furthest thing from their minds. But with more and more lockdown orders being lifted every day, that's not going to be true for very long - and NOW is the time to strike while the iron is hot! Using Targeted Direct Mail to Recover Stronger Than Ever By far, you need to understand that targeted mailing is about to become an ...

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What Golf Courses Need to Know About Marketing After COVID-19 image

Golf Course Marketing

Nearly every state has lifted their stay-at-home orders, and Americans are ready for life to start returning to normal once again - which means NOW is the time for reopening golf courses to reach out to their patrons and prospects with an uplifting message of reassurance and resolve. Your direct mail marketing strategy is going to be an invaluable tool in terms of accomplishing exactly this and more. So if you really want your golf course and hit the ground running after COVID-19, there are a number of essential things to keep in mind. Proactive Direct Mail is a Game-Changer By far, the biggest thing you can do in terms of navigating your marketing strategy in the post-COVID world has to do ...

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How Pest Control Services Can GAIN Clients in the Post-COVID Era image

Pest Control Marketing

Though it may still seem somewhat hard to believe, it DOES look like things are finally beginning to wind down in terms of COVID-19. Lock down orders are being lifted and states are opening up by the day, which means that soon people are going to start trying to return to their "normal" lives as best as possible. This, of course, means that they're going to be looking into a lot of those services they may have overlooked during quarantine - with pest control services being at the top of that list. Therefore, if you truly want to gain new clients via your pest control marketing strategy once COVID-19 has finally left us behind, there are a few critical things ...

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What Pizzerias Need to Know About Customer Loyalty Following COVID-19 image

Pizza Direct Mail Postcards

Believe it or not, pizzerias and pizza restaurants have actually done better than most during the COVID-19 pandemic because their services have always been carry-out and delivery-based in nature. They were already set up to handle this "new normal" that we now find ourselves in, and many of them are understandably grateful for that. Having said that, they're now suddenly competing with a lot of other restaurants in their area for the same services - even some who they may not have considered direct competitors before. So how do they make the most out of the brave new world we find ourselves in post-COVID-19? By building as much customer loyalty as possible, and direct mail is absolutely how you do ...

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How Direct-to-Consumer Retailers Can Recover From COVID-19 image

Direct-To-Consumer Retailers

Direct-to-consumer retailers have a naturally more intimate experience with their target audience because there are fewer touch points between themselves and those sales they're trying to amass. You don't have to worry about wholesalers, distributors and other businesses - all that stands in between you and your consumer is the strength of your marketing campaign. Yet, in the era of COVID-19 consumer spending has understandably experienced a decrease, and direct-to-consumer retailers may be among those struggling the most to keep their businesses afloat during these uncertain times. Therefore, if you really want to drive sales with the most effective direct-to-consumer marketing campaign that you can, there are a number of key things you'll want to keep in mind. Drive Sales by Taking ...

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