Tags Archivesdirect mail common mistakes

What Digital Marketers Don’t Want You To Know! image

While it's certainly true that we're living firmly in a digital era, print is still powerful - especially when it comes to advertising and marketing in general. In fact, there are a few key things that digital marketers do NOT want you to know about direct mail that is worth exploring. To be fair, most digital marketers are not aware of the benefits and performance of direct mail and don’t know how to implement direct mail well. Digital marketers are missing when it comes to effective marketing campaigns. Nonetheless, direct mail should definitely be part of your bag of marketing tricks. Direct Mail Is More Effective Than Ever The number one thing that most digital marketers don't know ultimately comes down to ...

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Avoiding Common Direct Mail Mistakes image

Despite the Internet and smart phones, direct mail is still one of the best marketing methods around. We could talk for hours about the ins and outs, and the dos and don’ts of effective direct mail campaigns and how they can cost-effectively boost your business. So let's just touch upon some things you should do in order to avoid the most common mistakes small (and large) businesses make. The Mailer Itself Many businesses just let a graphics person or employee put together a mailer. That can work, but only if they understand direct marketing. It's best to begin by clearly deciding if your mailer will be an informational brochure or more like an advertisement. Postcards are often the most cost-effective format, and ...

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