Tags Archivesdemographic targeting

Many people in a variety of industries these days use email lists to reach out to their target audiences in a more immediate way than ever before. But are those lists actually as effective as some people claim? Not necessarily... which is why there are a few key disadvantages that you'll absolutely want to keep in mind before you make a decision one way or the other. The Hidden Downsides of Consumer Email Lists If you had to say anything positive about consumer email lists, it's that they're efficient. Sadly, that's right about where the discussion would end. Not only do these types of email lists offer historically low open and response rates, but they're also prone to a high number of ...

In the world of marketing, there's an important old saying that goes a little something like this: "If you really want to get the right message in front of the right person at exactly the right time, you need to know as much about who that person is as possible." That simple idea is at the heart of what mailing list segmentation is all about. By creating more specific, more niche lists than ever before, you give yourself the best possible chance at crafting more personal, relevant and even emotional messages, too. In fact, there are a wide range of different reasons why mailing list segmentation is a good idea that are absolutely worth exploring. The Virtues of Mailing List Segmentation One of ...

When it comes to your direct mail marketing efforts, you have two major choices to make: do you go with EDDM®, or do you go with a Targeted Direct Mail provider? Each service has its own pros and cons, but generally speaking only one will probably meet your needs and exceed your expectations. As always, that choice is yours to make. What is EDDM®, Anyway? EDDM® is a great way for a lot of smaller brands in particular to save a couple of cents per piece on their mailing services - provided that they don't mind spending a bit of extra time on the effort, that is. In terms of EDDM®'s affect on your own design services, most people don't find it too restrictive when ...

The fact of the matter is that 40% of your campaign's ultimate success all comes down to who you choose to contact. This is why hard to find and/or unique mailing lists are ultimately so important. Yes, they can be a battle to obtain - but rest assured, that's one battle you're going to win. They're an opportunity hiding in plain sight, as they mean less competition and a higher chance of success for you and your brand. The Power of a Targeted Mailing List At DynamiCard, we have a wide range of different data selection options available for you to choose from depending on your needs - all of which are designed to help you reach your best prospects with more accuracy and ...