Tags Archivescolor

Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

Continue Reading

The Emotion of Color in Direct Mail Postcards image

One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn't mean they can't be just as effective - particularly emotionally - with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it's true that you'll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you'll also want to strategically use certain elements to really hit home the emotion and ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!

business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers