Everything You Need to Know About A/B Testing image
Have you ever been in the process of designing a piece of marketing collateral and realized that you were having a hard time picking between one of two distinct designs? Which one is the right one for your audience? Which one is going to make the best connection? Which is the one that will motivate the largest number of people to contact your business and make a purchase? With A/B testing, you don't have to guess at the answers to these questions. You'll know, beyond the shadow of a doubt. It's a tried-but-true marketing technique that is also far easier to start using than you probably thought it would be. You just have to keep a few key things in ...
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