Categories ArchivesLead Generation

Draw in New Clients for Your Health and Beauty Business with a High Impact Plastic Postcard Mailer image

Whether you run a dermatology and cosmetic surgery clinic or a hair salon, finding new clients for your health and beauty business is naturally one of your top priorities. Figuring out what advertising method works best is often a bit less clear. Standard marketing avenues such as television commercials, marketing e-mails and newspaper ads all fall short for one or more reasons: commercials are muted or skipped altogether, bulk e-mails are filtered into a spam folder, and newspaper ads end up in the recycling bin. On the other hand, launching a direct mail campaign utilizing a high impact mailer has a number of advantages when it comes to reaching new customers. Here are three key ways that a high impact ...

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Casino Marketing: Breaking It Down image

Casino marketing is a bit different from nearly any other type of marketing that you can think of for a very interesting reason that far too many people don't pay enough attention to. Unlike other industries, you're not just trying to raise awareness or create interest in your audience - your customers are already more active than most. Instead, one of your top priorities involves maximizing player participation, which is where the right casino advertising technique can absolutely come in handy. The Power of Direct Mail for Casino Marketing Getting people into your casino is easy - getting them to stay there is hard. The types of games offered in casinos and at similar types of venues are incredibly emotional by their ...

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Plastic Postcards for Dental Offices image

One of the major reasons why print marketing is still so effective, even in the modern digital world that we're now living in, is because it's by far the most personal way to communicate with people on a mass scale. In fact, not only do 70% of Americans say that traditional mail is more personal than Internet-based marketing, but 56% say they find print more trustworthy than digital. This, in essence, is why print collateral like plastic card mailers for dental offices matter so much - what depends on trustworthiness and that personal touch more than one's own healthcare? In fact, these types of print resources may just be the key you've been looking for in terms of your dentist marketing for a wide ...

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Why Postcard Mailer with Removable Gift Cards are So Effective for Timeshare Lead Generation image

In order to be successful, the marketing campaign for a timeshare needs to generate promising leads--and often the roadblock to producing enough valuable leads is getting a prospective customer to pay attention to your offer. Many advertising methods fall short by this measuWhy Postcard Mailer with Removable Gift Cards are So Effective for Timeshare Lead Generationre, with marketing e-mail blasts getting lost to spam filters, advertisements in magazines getting flipped quickly past, and television commercials muted or skipped altogether. On the other hand, direct mail marketing offers one of the easiest and most effective ways to generate timeshare leads: by including a gift card with your plastic postcard mailer. Such postcard mailers with gift card pop-outs are highly effective ...

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Using Direct Mail to Drive Digital Engagement image

In a lot of ways, one of the biggest mistakes that far too many marketers still seem to make involves thinking about print and digital collateral as two totally separate concepts. They may have started out that way, but there is absolutely no reason why they need to exist separately any longer - especially when you consider that they're essentially just two sides of the same basic coin. In fact, many businesses are enjoying tremendous success by using one technique to feed into the other, leveraging the power that only direct mail can provide to actually drive newer and more organic levels of digital engagement. You can do this with your own campaigns, too - you just need to keep ...

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Why Your Customer Retention Strategy Matters image

If you need proof that a customer retention strategy should be a critical part of any business, consider the following statistic: it costs as much as five times as much money to attract a new customer than it does to keep an existing one. When it comes to a task as important as this one, there's a reason why many marketers said that direct mail is still one of the most commonly used customer acquisition channels - it's a precise, emotional and effective way to continue to manage those essential relationships at exactly the right moment. Customer Retention Is About Relationship Management One of the most important things to understand about your customer retention strategy is that you need to make sure that you're building ...

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Automotive Marketing: Breaking It Down image

According to one recent study, the average car buyer usually spends between one and three months shopping and researching before making a new or used car purchase. Likewise, "walking in" remains the most common form of initial contact between car dealerships and more than half of prospective buyers - something that has always been, and will likely always be, true. So how do you connect these two increasingly important points? Simple - you make the most out of every opportunity you have to interact with these prospective buyers, leveraging the full power of techniques like automotive marketing postcards to your advantage. The Impact of the Plastic Postcard Mailer Especially in terms of automotive marketing, print collateral like automotive marketing postcards bring with them a ...

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How Direct Mail Marketing Can Help Optimize Your Real Estate Marketing Campaign image

Finding new clients as a real estate agent can feel like a struggle. Television commercials and newspaper advertisements cannot be targeted enough to be effective, and as ubiquitous as online marketing has become, it is frequently unreliable for drawing in new real estate clients. Indeed, almost three-quarters of all real estate agents are dissatisfied with the amount of leads that their websites generate. On the other hand, direct mail marketing utilizing real estate marketing postcards can connect with potential clients like no other form of advertising. Here are three reasons why using a plastic postcard mailer in a direct mail campaign is such an effective real estate marketing strategy. A plastic postcard mailer can connect with potential leads on a personal level. Choosing a real ...

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Restaurant Marketing: The Power of Plastic Gift Card Mailers image

How important is marketing to the success of your average restaurant? In a word, "very." This is especially true in terms of the gift cards, coupons and other promotions that you send out - a time-honored way to get people through the door of nearly any type of restaurant you can think of for ages. Studies have shown that people are 66% more likely to actually remember to use a voucher if they have a physical copy to carry around with them. Likewise, 2.5 billion coupons and similar types of promotions were redeemed in 2015 alone. But the true benefit of techniques like plastic gift card mailers for restaurants rests in a number of areas that most people, sadly, overlook. The Art of Direct Mail ...

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Why Tracking Your Marketing Campaign’s Performance is Critical image

Whether your business is brand new or entering its twentieth year, an effective advertising campaign is necessary to ensure continued success and to generate new business--but how can you know if your marketing efforts are successful? Choosing a marketing strategy can feel like gambling; is your television commercial catchy enough to hold your prospective customers' attention, or is the subject line of your e-mail marketing blast eye-catching enough? One marketing strategy stands out from the rest in terms of performance tracking: direct mail marketing. With direct mail postcards combined with direct marketing performance tracking, your business can craft an effective marketing message and guarantee that it is being heard. So why exactly is direct marketing performance tracking so important? Performance tracking can reveal which segments ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

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