Categories ArchivesDirect Mail Marketing Strategy

The Direct Mail Marketing Ideas That Generate BIG Results image

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Direct mail marketing is a powerful tool when used properly - but at the same time, no two campaigns are created equally. Just as your business is unique when compared to every other competitor in your industry, your marketing collateral needs to speak to that each and every time you're given the opportunity to do so. Luckily, this is a lot more straightforward than you might think. There are a few key direct mail marketing ideas you'll absolutely want to be aware of (read: exploit) moving forward. The Core Pillars of Any Successful (and Unique) Direct Mail Campaign All of your customers may share one pretty important point of interest in common - that is, your company - but at the ...

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The Art of the Competitive Incursion image

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The term "incursion" is defined as "an invasion or attack, especially a sudden or brief one." If you just read that and are under the assumption that, while interesting, it has absolutely nothing to do with your current or future marketing efforts... you might want to think again. By far, one of the best ways to take your targeted mailing efforts to the next level is to create a competitive incursion of your own. Yes, your competitors will always be there and yes, they will always represent something of a challenge. But that's not to say that they don't also represent a unique opportunity just waiting to be taken advantage of, particularly when it comes to your marketing strategy. The Art ...

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Highly Competitive Industries Need Customer Loyalty: What You MUST Know image

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It doesn't matter what type of business you're running or even what industry you're operating in - customer loyalty is and will always be the cornerstone of what you're doing every day whether you realize it or not. If any organization is going to grow and evolve in all the right ways necessary to stay successful and relevant over time, they need more than customers. They need a passionate army of advocates ready to amplify their message far and wide. This, of course, requires you to keep a few key things in mind. The Art of Customer Loyalty If you want a clear cut example of why customer loyalty is critical in highly competitive industries, look no farther than the fact ...

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Delivery Reports are NOT Analytics: For Success, You Need to Go Deeper image

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There's a common misconception among a lot of day marketers out there that involves not only what direct marketing performance tracking is, but what it can ultimately do for you when applied properly. A lot of people are under the assumption that delivery reports are themselves a critical part of tracking and analytics, at least for marketing purposes. While this is certainly true to a certain extent, in that you need to make sure your direct mail postcards are actually getting to the right place, it's just one incredibly small part of a much larger story. You Need to Be Willing to Dive Deeper Than Ever This level of delivery reporting and mail tracking is exactly that - a cursory glance. ...

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Unique/Hard to Find Prospects = Opportunity – Less Competition image

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The fact of the matter is that 40% of your campaign's ultimate success all comes down to who you choose to contact. This is why hard to find and/or unique mailing lists are ultimately so important. Yes, they can be a battle to obtain - but rest assured, that's one battle you're going to win. They're an opportunity hiding in plain sight, as they mean less competition and a higher chance of success for you and your brand. The Power of a Targeted Mailing List At DynamiCard, we have a wide range of different data selection options available for you to choose from depending on your needs - all of which are designed to help you reach your best prospects with more accuracy and ...

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From Tacos to Fine Dining- Why DynamiCard WORKS, Hint: ROI image

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It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

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Can you Measure it? Size Matters! image

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Oftentimes direct mail marketing can feel like you're trying to find your way across a room that you've never been in with the lights out - you know where you need to be, but you have no idea how you're going to get there... or what obstacles you're going to face along the way. But it certainly doesn't have to. At least, not anymore. Think about it like this: if you can't actually measure your marketing and promotional efforts on an ongoing basis, how do you know that they're successful? How do you know what people are responding to and what they aren't? How do you know that you're being as captivating as you think you are and that you're not ...

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Pest Control Marketing Positioning image

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One of the major challenges in terms of pest control marketing has to do with the fact that your business is very seasonal - almost more so than any other industry. It's not that your organization shuts down for long periods of time, or even that your customers tend to taper off during a particular part of the year. There will always be pests and there will always be people who hate them - it's just that the challenges your customers face during the winter are very, very different from the ones they face during the summer. With DynamiCard and our seasonal marketing offerings for pest control businesses, however, this is no longer a liability - it's an opportunity. You can now ...

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Ad Agency Innovation is More Print-Based Than You Realize image

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Any ad agency professional will tell you that innovation is always one of their top priorities. Those that don't - who keep pumping out the same stock collateral time and again - often struggle to offer creative and effective marketing programs and vehicles to their own clients. Because being creative is one thing - actually driving the results that your clients need is something else entirely. These days, both traditional AND digital media agencies often forget about marketing vehicles that perform just as well (or in many cases, better) than many that exist exclusively in the digital world. This is why, if you really want to innovate in terms of ad agency success, you need to look to materials like ...

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Why Choose DynamiCard? Simple Answer = ROI image

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Not All Companies Can Offer The Same Services.  DynamiCard Delivers Analytics / ROI Focused Optimization. FIRST TO MARKET! We are one of the FIRST companies in the business. REAL-TIME TRACKING! We track profitability, trends and even new customers by way of our real-time response tracking dashboard. HIGH CAPACITY! We've got manufacturing hubs around the country, meaning that we can offer the best pricing and can handle large jobs. PERFORMANCE TRACKING! You'll ALWAYS know when your mail arrives thanks to our outbound in home performance tracking. BUILD A GREAT MARKETING DATABASE! DynamiCard builds a valuable database of customers as we work together, offering you an unparalleled level of discrete customer capture. DATA ANALYTICS! With our comprehensive data analytics, you finally ...

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