Categories ArchivesBranding

Discover Your Brand and Let it Inform Your Voice image

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Regardless of the type of business you're running or even the industry that you're operating in, one of the most valuable assets you have is and will always be your brand identity. This is more than just a logo or a catchy name - it's what people feel when they think about your business and obviously, you want those emotions to be as positive as possible. But the only way to make sure that your branding efforts have the biggest impact possible is to really assess that identity and determine what it is, what you want it to be and how to connect those two dots. Uncovering the Identity Behind the Brand Once you determine your brand identity, it will influence every ...

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