Monthly ArchivesNovember 2019

Winter Marketing Opportunities for Automotive Repair Businesses image

Automotive Marketing

Every type of business experiences seasonal fluctuations, and automotive repair is certainly no different. But if you're worried that the impending winter will mean people stop coming into your shop, you absolutely shouldn't be - at least, not with the right direct mail marketing strategy at your side. In fact, there are a wide range of winter marketing opportunities for automotive repair that are absolutely worth capitalizing on - you just need to keep a few key things in mind. Better Marketing for Your Automotive Repair Business By far, the success of any automotive repair business is built on trust - and that's not something you can create if you're ONLY interested in selling services. Therefore, part of your seasonal marketing campaign's overall ...

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How to Keep Your Restaurant Busy Into the New Year and Beyond image

Restaurant Marketing

A lot of times, restaurants in particular don't really have any difficulty keeping a steady stream of new customers flowing in the door during the holiday season. But for many, January is historically the beginning of a slow period... but that is NOT something you have to let happen to you. In fact, by slightly adjusting the way you build your marketing strategy as we go into the New Year, you can keep your restaurant busy before, during and AFTER the holidays, too! Post-Holiday Restaurant Marketing: Here's What You Need to Know By far, one of the best ways to empower your restaurant marketing is to start running birthday promotions using targeted direct mail. Not only is this an effective way to ...

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These New Year’s Promo Ideas Can Help Your Business Perform image

New Year's Marketing

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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Empower Your Cosmetic Surgery Clinic in the New Year image

Cosmetic Surgery Marketing

December is (somehow) almost upon us yet again, which can only mean one thing - 2020 is right around the corner. Because of this, many New Year's seasonal marketing campaigns are about to kick into high gear across the country - and if you're not already thinking about YOURS, now would be an excellent time to start. Just because you're operating a cosmetic surgery clinic - an industry admittedly more niche than most - DOESN'T mean that seasonal marketing is off the table for you. In fact, it can be a great way to generate new business in a number of ways that are certainly worth taking a closer look at. Putting the New Year to Work For You Going into the ...

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A Better ROI Requires Better Targeting image

Targeted Mailing

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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Neuromarketing, or: Why Physical Marketing Will Never Truly Die image

Neuromarketing

While it's certainly true that businesses can have a great amount of success with their digital marketing efforts, there's still something to be said about the lasting impact of physical materials like business cards or plastic postcards. But it isn't just intuition that tells us physical materials stand the test of time - there's literally science behind it. One recent neuromarketing study reveals just how long-lasting this type of collateral truly is. The Power of Physical Materials: Breaking Things Down The aforementioned study was conducted by Temple University's Center for Neural Decision Making, and it dove deep into the different types of responses generated by physical collateral versus their digital counterparts. Overall, they looked at three core concepts: exposure (meaning how ...

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Tired of Hearing “No”? Here’s How to Turn Them Into a “YES” image

marketing psychology

Regardless of how thoughtfully constructed your marketing strategy is, the chances that you're going to hear a lot of "NO" responses from your customers is high. But there IS a way to take that response and turn it into the enthusiastic "YES" you've been waiting for. All you have to do is leverage the power of modern psychology to your advantage. It's All About Control To get a better understanding of how to take a "NO" response and turn it into a "YES," you must first learn more about why most people choose the former over the latter in a first place. When a consumer comes into contact with a marketer, they're essentially battling for control over an experience - whether ...

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Call for a FREE Marketing Consultation:

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