Monthly ArchivesJuly 2019

How to Effectively Grow Your Optometry Practice image

Maybe the most important thing for you to understand about marketing for your optometry practice is that "creative content" and "personalized content" are NOT mutually exclusive. This is especially true in the modern era that we're currently living in, where you have more technology (and more DATA) available to you than ever. In other words, it IS more than possible to leverage targeted mailing to do both at the exact same time, and generational marketing is how you do it. Growing Your Optometry Practice Through Marketing: What You Need to Know Someone in their 30s, for example, likely has very different qualities that they're looking for in an optometrist than someone in their 60s or 70s. You know full well that you ...

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Marketing Your Pool Service Company for Year Round Returns image

For the absolute best results, your pool services marketing campaign can't afford to take a break just because the weather is getting chilly outside. With the right approach, you can execute your marketing for your pool services company to generate returns all year round - you just need to keep a few important things in mind while you do it. Pool Services Marketing: Breaking Things Down Even if you live in an area of the country that experiences all four seasons, that doesn't mean that your pool services marketing should take a break just because the weather starts getting cold outside. In general, you should always be marketing your services BEFORE the upcoming season kicks into high gear - that way, ...

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Where Email Marketing Fails, Direct Mail Succeeds image

The world we're living in these days is an increasingly digital one - there really is no getting around that at this point. Cell phones have become a ubiquitous part of our lives. We're essentially on the internet all day, every day. With that in mind, now would be the perfect time to say "good bye" to direct mail marketing forever in favor of an "all in" push on email marketing, right? Not at all. A far as lead generation is concerned, now is actually the time to double down on your direct mail marketing efforts for a number of different reasons that are more than worth exploring. The Troubles With Email Marketing One thing that a lot of business owners fail to ...

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Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

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Expanding Your Reach Beyond the Grid: Effectively Reaching Prospects image

Although it can be easy to assume that 100% of your target audience is connected to their digital lives all day, every day, recent studies have shown that this isn't necessarily the case. In fact, as many as 10% of Americans live in areas that are deemed "off the grid" in the first place - that is, in places where they don't have regular or reliable access to the internet at all. Plus, more and more people every day are scaling back their digital presence due to security concerns, among other issues. So how does your retail location or franchise reach these people when an email isn't necessarily as reliable as you think it is? It's simple - you use direct ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

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