The Art of Omnichannel Branding image
At its core, the idea behind omnichannel branding is a simple one. Every interaction that someone has with your brand - regardless of where that interaction takes place - should invoke the same feelings and emotional response. In other words, if someone visits your website and then receives a direct mail postcard, both of those experiences should feel like they're both coming from the exact same place: the organization you've worked so hard to build. Omnichannel Branding is the Foundation of Your Marketing Strategy One of the major reasons why this is all so important is because it creates a consistent level of service across all possible touch points. People know that if they pick up the phone and give you ...
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