Monthly ArchivesDecember 2018

Making the Most Out of Your Retail Valentine’s Day Marketing image

Despite the fact that there are so many other marketing channels out there, direct mail is still the biggest marketing opportunity for your retail business - whether you're a brick and mortar store or an e-commerce business doesn't actually matter. Collateral like direct mail postcards are tangible - people can hold them in their hands or pin them up on their refrigerator. Make no mistake, that's the edge you need to truly make your retail Valentine's Day marketing shine. Taking Your Retail Valentine's Marketing to a Whole New Level Below are just a few of the many, many examples of things you can do to align your seasonal marketing efforts with your direct mail capabilities: You can send out specific, Valentine's ...

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Taking Your Dental Marketing to the Next Level image

You may think dental marketing is naturally difficult because you're talking about such a niche industry.  However, that's precisely the ace you have in the hole that is going to carry you across the finish line. If you truly want to take your dental marketing efforts to the next level, there are just a few simple things to keep in mind. Better Dental Marketing For a Better Business If you want to use your dental marketing efforts to create a steady stream of new patients coming right to your door, the first thing you have to do involves going after the right target audience in the first place. Generally speaking, as a dental practice you'll likely have the most long-term success ...

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Why Direct Marketing is The Best Choice for Growing Your Business image

One of the major keys to long-term business success is and will always be your growth rate. Especially in the early days of your business, you need a steady stream of passionate new prospects and you need as many of them as you can get. Because of that, there are a number of reasons why direct marketing is the single best choice available to you for growing your business that you would do well to explore moving forward. The Raw Power of Direct Mail If you truly want to grow your business, you need to do more than just get someone's attention. You need to create an emotional connection with as many people as possible as soon as you're able to ...

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Empower Your Non-Profit Fundraising Efforts With These Key Tips image

Most non-profit organizations depend on the contributions of like-minded individuals to survive - it's the only way you can guarantee that you have the resources you need to continue to focus on the critical goals that you've laid out for yourself. Fundraising, however, is often a lot easier said than done - particularly in an era where people's attention is fractured in more attention than ever. There are, however, a number of key techniques that you can use to generate better results in a more cost-effective way for your non-profit - you just need to keep a few key things in mind. The Art of Fundraising: Breaking Things Down If you truly want to make the most out of every fundraising opportunity ...

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How to Develop a Successful B2B Marketing Campaign image

These days, one of the most essential ingredients in any marketing campaign that you're running is specificity. People want to feel like you're speaking to them and only them, and this is especially true when you're talking about B2B leads. Indeed, that personalization is one of the major assets you'll rely on when it comes to developing a successful B2B marketing campaign of your own. In truth, it's a lot more straightforward than you might first think - you just have to remember a few key tips. It's All About Knowing Your Audience Yes, it's true that B2B customers and B2C customers are different in a wide range of different ways. B2B and B2C marketing, on the other hand, are a lot more similar ...

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How to Use Direct Mail for Real Estate Leads image

One of the most important things to understand about the modern era is that in a time when new digital marketing strategies are appearing all the time, direct mail still stands out as one of the most effective tactics for realtors to use. Buying or selling a home is a massive transaction - in fact, it's one of the biggest that most people will make in their entire lives. Successful marketing depends on personalization, but this is especially true when you're talking about real estate marketing. To that end, direct mail marketing brings with it a wide range of benefits to real estate professionals everywhere that are certainly worth exploring. Successful Real Estate Marketing IS Direct Mail Marketing Direct mail and collateral like ...

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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

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Everything You Need to Know About Pet Services Marketing image

One of the most important things to understand about pet services marketing is that, by and large, it's a lot more broad of a topic than a lot of people realize. Everyone loves animals and wants to care for them, yes. But pet grooming companies will market in very different ways than veterinary practices, and vice versa. If you really want to create the best possible pet services marketing campaign to support your 2019 business efforts, there are a few key things you'll need to keep in mind. Building Better Pet Services Marketing Campaigns: One Step at a Time One of the most important tips that pet services and pet grooming companies should be using involves taking advantage of targeted mailing lists ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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