Monthly ArchivesJuly 2018

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Shotgun Marketing Doesn't Work

At its core, shotgun marketing is the idea that your campaigns - and by association, the collateral you create - should target the largest potential audience that it possibly can. It essentially turns marketing into a numbers game - the more people you reach with your message, the more people you'll find who are receptive to that message. Right? Wrong!  Results talk and bull#%$~ walks! When it comes to direct mail, only planning and research PRIOR to executing your campaign will be able to generate the results that you're after.  Next, use analytics to drive targeted campaigns and build a bulletproof list which performs. It All Begins With a Marketing Plan For the absolute best results with your direct mail campaigns, planning needs ...

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Call for a FREE Marketing Consultation:

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