Monthly ArchivesFebruary 2018

Why Direct Mail Companies Continue to Succeed in 2018 and Beyond image

Despite the increasing number of advertising methods available, reaching new customers and engaging existing clients remains a huge challenge for businesses of all types. Every marketing strategy has pros and cons, but one advertising method stands above the rest in terms of effectiveness and return on investment: direct mail marketing. So why is direct mail marketing--and the direct mail marketing services that facilitate such advertisements--poised for such continued success in 2018 and beyond? Direct mail is personal. By their very nature, television commercials, online advertisements and newspaper ads can never be truly personalized to every prospective customer--making it a lot easier for an audience to ignore this marketing message. Direct mail postcards, on the other hand, can be personalized to speak directly to each ...

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Creating the Perfect Direct Mail Marketing Strategy image

A direct mail marketing campaign is still a powerful tool in the modern era - the direct mail response rate alone is still 5.1% compared to just .6% for email. But at the same time, without the right direct mail marketing strategy at the heart of it all, you won't be able to get anywhere near the results that you after. Before you send out your next direct mail postcards or other collateral, there are a few key things you'll want to keep in mind. The Art of the Direct Mail Marketing Strategy One of the most important concepts for you to master in terms of direct mail marketing ultimately comes down to personalization. People love relevant content in particular, which is why ...

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The Psychology of Direct Mail Printing image

Despite the fact that most people are now checking their smartphones within five short minutes of waking up in the morning, direct mail printing services and related marketing efforts are stronger than ever. Part of this has to do with the uniqueness of the format, yes - but there's actually a psychological explanation to this that is equally important that you're definitely going to want to know more about. The Art (and Power) of Direct Mail Part of the reason why direct mail printing services are still so effective comes by way of how different they are in the modern era. A lot of this has to do with the reality factor, which is something that most other marketing opportunities will never possess ...

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What to Consider When Choosing Between Direct Mail List Companies image

Thanks to its ability to capture and hold a potential customer's interest, direct mail marketing utilizing a plastic postcard mailer is one of the most effective forms of advertising available. Of course, like any advertising campaign, you must aim your marketing message at the right customers in order to generate new businesses. What can you do if you know everything about your target customers--except their contact information? A direct mail list company can help you craft a targeted mailing list using databases of prospective customers categorized by their interests, demographics, shopping habits and more. But what should you consider when choosing between direct mail list companies? The Range of Data Available When crafting a prospective mailing list for your direct mail postcards, ...

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How Custom Postcard Advertising Can Generate Incredible Traffic for Your Business image

If you want to grow your business and draw in new customers, investing in marketing is an inevitable requirement. But with so many advertising methods available to you, how can you know which marketing technique will generate the most new customers for your business? Thankfully, the data is clear: a direct mail marketing campaign utilizing a custom plastic postcard mailer can capture your target audience's attention like no other advertising method. Here are three ways in which custom postcard advertising can help you attract new business--efficiently. Direct mail marketing allows you to personalize your message for each potential customer. In the modern world, every potential customer for your business is bombarded with advertisements whenever they turn on their television, open a ...

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The Emotion of Color in Direct Mail Postcards image

One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn't mean they can't be just as effective - particularly emotionally - with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it's true that you'll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you'll also want to strategically use certain elements to really hit home the emotion and ...

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Best Practices For Custom Postcard Marketing image

Custom postcard marketing is an inherently powerful form of communication - but at the same time, there are definitely a few things you'll want to keep in mind. A custom postcard represents a unique opportunity to get your message across quickly, effectively and in a format that people don't see nearly as much of anymore. Because of this, you'll definitely want to use every tip, trick and best practice available to you to help extend those efforts even further. Lean Heavily on Visuals One of the most important ways that you can increase the effectiveness of your custom postcard mailing services involves incorporating visual elements as much as possible. You may think that because postcards are naturally shorter than something like ...

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Direct Mail Campaign with Plastic Postcards image

One of the most important things to understand about your larger marketing efforts is that there is no one "right way" to reach every member of your audience. Yes, it's true that more adults own a smartphone than ever and most people are connected to their digital lives constantly throughout the day. Yet despite this, a direct mail campaign can still be shockingly effective - particularly with certain groups that you might not expect. The Benefits of a Direct Mail Campaign Direct mail isn't just the leader in response rates for nearly every industry that you can think of - the competition isn't even close. According to an article published in Forbes, direct mail's response rates can be anywhere from 10 to ...

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800.928.7670

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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