Monthly ArchivesJanuary 2018

How to Ensure You Receive the Best Price on Your Direct Mail Marketing Campaign image

Direct mail advertising can be an incredibly effective way to reach a broader audience and attract new customers to your business, no matter what your advertising budget is. Of course, whatever your budget, finding the best price on direct mail plastic postcards is one of the easiest ways to ensure that your marketing efforts produce the best return on your investment. With that in mind, here are three steps to take when evaluating direct mail postcard companies. Request a Direct Mail Postcard Quote When assessing any direct mail postcard company, the first step is requesting a quote tailored to your business' specific needs and specifications. Any company unwilling to provide a detailed quote--or unable to do so for free--should be taken out of consideration. ...

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The Effectiveness of Direct Mail Postcards image

Yes, it's true that the vast majority of Americans own a smartphone of some kind. Sure, we're spending more and more time on the Internet with each passing day. But in terms of not only reaching members of your target audience but striking a genuine, emotional chord within them, you'll still have to work hard to come up with something better, more effective or more powerful than direct mail. Even within the realm of direct mail, there are a wide range of different reasons why direct mail postcards are absolutely something that you should be using across your campaigns. As you go searching for direct mail postcard companies to work with, be sure to keep a few key things in ...

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Increasing Your Timeshare Lead Generation Effectiveness through Direct Mail Analytics image

Direct mail marketing holds incredible potential for generating successful leads for any timeshare business, but truly maximizing your timeshare lead generation requires that you target the right prospective customers. If you don't know who your ideal timeshare lead is in terms of age, homeownership status, annual income and so on, you risk losing valuable marketing dollars sending your plastic postcard mailer to customers outside of your demographic profile--and you tend to miss out on reaching promising leads entirely. Direct mail analytics can provide you with invaluable guidance surrounding the right audience to target, helping your increase your timeshare lead generation effectiveness. Create Focused Lead Profiles Whether you are marketing a timeshare on the water in the Caribbean or nestled in Colorado's ...

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Make 2018 the Best Year Yet for Your Business with Direct Mail Marketing image

With the start of a new year comes New Year's Resolutions--and just as you have personal goals, you likely have goals for your business as well. Are you looking to increase business this year, draw in new clientele and drive repeat traffic from your existing customer base? Of all forms of advertisement, direct mail postcards are among the most effective--and cost-effective--ways to capture your prospective customers' attention. So how exactly can a direct mail advertising campaign utilizing a plastic postcard mailer help your business ring in success in the new year? Direct mail marketing can be extremely targeted. Whether you sell vitamins or perform auto tune-ups, you have a particular customer base that almost all your business comes from. The drawback of ...

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Why Direct Mail Marketing is Still Incredibly Important image

In an era where the world around us is growing more and more "digital" with each passing day, some have predicted that we will soon see the end of direct mail marketing as we know it. After all, in an environment where you can literally reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a plastic postcard mailer actually do? The answer, as it turns out, is "quite a lot." Make no mistake about it: the reports of the death of direct mail advertising have been greatly exaggerated. Not only is this still an incredibly effective way to strike a chord with your target audience, it's ...

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How the Right Design Team Can Transform Your Direct Mail Campaign image

Direct mail marketing has been shown to be among the most effective forms of advertisement time and time again, with response rates far exceeding those for online advertisements and mass e-mails. However, direct mail does share one thing in common with many other types of advertisement: the importance of design. After all, your plastic postcard mailer will only grab the attention of your target audience if it is visually engaging and immediately informative. Here are three features of Dynamicard's plastic postcard mailer design services that can help you craft high impact mailers that can convert prospective customers into actual clients. Experienced and Award-Winning Design Team You know your business better than anyone else--but unless you are also an experienced graphic artist, communicating that knowledge to your potential ...

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How Direct Mail Marketing Can Help Your Franchise Stand Out in the Digital Era image

With almost three-quarters of the U.S. population on the Internet, it can be tempting to assume that digital advertisements are the most effective form of marketing that your franchise has at its disposal. However, digital marketing is almost synonymous with spam filters and ad blockers, while a physical advertisement like a plastic postcard mailer is delivered right into the hands of your franchise's prospective customers. When compared side by side, plastic card mailers for franchises can deliver several key benefits over digital advertising methods. A plastic postcard mailer elicits a stronger customer response than a digital advertisement. An effective marketing campaign is based on connecting with the right customer at the right time. Thanks to direct mail analytics, you can target and ...

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Harnessing the Marketing Potential of Plastic Postcard Mailers for Your Automotive Business image

Standing out from the competition is important for businesses of any type--but for those in the automotive industry, the need for a memorable marketing campaign is even greater. So many forms of advertisements don't connect with the recipient and are thus easy for your target audience to ignore. A plastic postcard mailer, however, can incorporate special features that allow you to capture your potential customers' attention and distinguish yourself from your automotive rivals who rely on impersonal marketing methods such as television commercials and newspaper ads. Here are three of the most effective special postcard mailer features that automotive companies can use to enhance their customer appeal and boost their marketing effectiveness. Key Tags for Increased Marketing Visibility What better place ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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