Monthly ArchivesJune 2017

Redefining High Performance Restaurant Marketing image

Don't overlook the latest in restaurant marketing opportunities to support your restaurant or cocktail lounge. Research shows that direct mail marketing is an excellent way to build a stronger reputation that can lead to more customers and a larger following. Our personalized high impact Plastic Postcard Mailers are very effective with all of our customers, and especially with our restaurant clientele. According to the Direct Mail Marketing Association's 2016 report, direct mail is growing because the consumer engagement is higher as the clutter declines. Personalization and relevance are meaningful. The DMA found that customer response rates increased on a yearly basis by an impressive 43%. Additionally, prospect response rates more than doubled – showing an amazing 190% increase! Interesting, POWERFUL, and effective direct mail marketing is vital to a restaurant's success. ...

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How Using Laminated Postcards Can Help Your Business image

Even in the age of digital media and smartphones, direct mail marketing remains one of the most effective and powerful advertising tools that a business can employ. Mailers can be targeted and personalized, resulting in a stronger response than many other types of advertising. Once you've decided to launch your own direct mail campaign for your business, however, the next question arises: what type of mailer should you use? From their long shelf-life to the impact that they have on recipients, laminated postcards offer a wide range of benefits for businesses of all types. Plastic postcard mailers are durable. We've all seen the effects of the post office's automated mail sorting machines: mangled envelopes, ripped catalogs and smudged paper mailers. Plastic postcard mailers, on the ...

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The Impact of Direct Mail Postcards image

All business owners understand that an investment in advertising can pay dividends in increased customer traffic, but understanding the most effective places to allocate your marketing dollars can be difficult. With so many potential avenues for advertising, which should you choose? Ad blockers and spam filters, decreased newspaper readership and an increase in cord cutting all make online, newspaper and local television advertising less attractive--and then there's direct mail marketing. Everyone checks their mail on a daily basis, ensuring that your marketing message ends up in the hands of your ideal prospective customer. What other benefits does direct mail marketing using a plastic postcard mailer present in helping you reach your potential customer base? Personalization The majority of advertisements that your prospective customer base ...

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Direct Mail Marketing in the Era of Digital Advertising image

Almost everyone in the country uses the Internet on a daily basis, and so it can seem as though digital marketing is the easiest and best way to reach potential customers. But with digital advertising comes ad blockers and spam filters, while physical advertisements like direct mail can help ensure that your message is delivered directly to your prospective customer base. So what other benefits can direct mail marketing offer that digital advertising cannot? Direct mail campaigns generate a strong response than digital advertising A fundamental principle of any marketing campaign is that you need to reach the right potential customers with the right offer at the right time. Digital advertising can't follow this principle as closely as direct mail can, and the ...

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How Direct Mail Can Help Casinos image

Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail. One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to ...

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business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers