Increase Your ROI in Direct Mail with Interactive Marketing image
Today's consumers have developed certain expectations that are based on an increase in engagement from the firms that produce and market their favorite brands and services. We see an example of these consumer expectations with the increase in social media engagement involving people of all ages. What's Trending Today Another example can be seen with the growth of family lifestyle events that are also known as interactive marketing events. This category growth is supported with strategic tactics used in interactive or event-based marketing that involves a response to some type of consumer behavior. Additionally, this type of interactive marketing is also known as a trigger based process based on a reaction from customers and prospects. Enhanced Experience and Brand Recall Creative direct mail campaigns designed to react to the actions of customers and ...
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