Monthly ArchivesJuly 2016

Winning Edge is in Maximizing the Available Knowledge Base image

The Winning Edge in Direct Mail is Not in a High IQ, It's in Maximizing the Available Knowledge Base. Marketers are becoming much smarter and more successful by utilizing DynamiScan's web-based direct mail analytics software. Even in our highly competitive digital world, direct mail continues to be an important part of the marketing mix for advertisers from a wide array of product and service categories.  Below is how Winning Edge is in Maximizing the Available Knowledge Base. With direct mail, there's the investment of time, talent, resources, and finances that is riding on the client's desired end result which is a highly successful direct mail campaign. That being said, having the ability to successful track the campaign results is a must, otherwise it's not really worth ...

Continue Reading

12% Increase Response Rates for Your Restaurant image

As a restaurateur, you are well aware that in addition to a delicious and diverse array of the finest food and drinks, a welcoming atmosphere from the moment guests enter your restaurant is very important. A well trained staff, friendly chef, innovative wall decor and lighting serves to add even more ambiance. Read more below on how to 12% Increase Response Rates for Your Restaurant. Outstanding restaurant reviews, along with excellent Zagat ratings tastefully displayed gives you an added level of charm and warmth to your customer's dining experience. The Importance of Marketing Support  Dynamic marketing and effective promotion are also vital to the ongoing success of your establishment and brand building. Along with other marketing programs you might be considering, direct mail is one key component that can consistently deliver with an impressive ...

Continue Reading

Why Some Direct Mail Practices Are Far From Ideal image

Why Some Direct Mail Practices Are Far From Ideal...Direct mail options have evolved and become more personalized in design, graphic presentation and effectiveness. Along with other marketing vehicles, direct mail requires a well-researched and comprehensive strategy, along with a detailed analysis of the final results. The campaign should be supported by a realistic budget in order to measure the desired ROI. The campaign objectives are brand building, customer engagement/reward, increased sales, loyalty and value-added customer benefits. The easiest way to accomplish this is with advanced targeting technology and resources to match the ideal customer with the right promotion that reflects enhanced value. If your direct mail campaign doesn't follow this strategy, you could very well be setting yourself up for a costly and failed direct marketing program. The Health Industry and Reward Cards Let's look ...

Continue Reading

Looking For Ways to Increase Your Direct Mail Response Rates? image

Looking For Ways to Increase Your Direct Mail Response Rates? You Need to Know Who to Mail! When you are contacting customers via direct mail, how do you know who to send your postcard, letter, or other marketing material to? If you want to increase your direct mail response rates, you need to know who to mail. We’ve put together a few tips to help you build a contact list that will achieve superior results. Target your ideal customer – Spend some time creating your “ideal customer.” Building this customer persona will take a little time, but once you know who you want to attract you will not waste your marketing dollars or time on customers who aren’t likely ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!

business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers