Monthly ArchivesDecember 2015

Using Colors to Improve Marketing Success (Part 3) image

Part 1 of this series described color psychology and how colors have the ability to influence consumer emotion. Color preference by gender and the importance of matching website color with logos/ads was discussed in Part 2. In this post, we will explain how to use colors for direct mail marketing and website-branding success. If you are one of the growing numbers of businesses considering consumer outreach via direct mail, it is imperative you understand the role color plays in successful marketing campaigns. To elicit positive reactions when using color with advertising, see the top five colors and examples below: Blue – Often associated with trust, quality and dependability, global brands like LinkedIn, Facebook, Twitter and AT&T all use blue to inspire ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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