Monthly ArchivesMay 2015

Use Data to Your Advantage for Direct Mail Marketing Success image

There is something about conventional ways of communication that make them highly effective even in this era of hi-tech digital communications. Although technology does make communication simpler and faster, direct mail still generates good response especially if you take the time to think about your campaign and goals.  Customize your strategy to suit your target audience for the best results. This is where data and analytics come into picture. Data Analysis Start by setting goals and objectives for your direct mail marketing campaign so you know what kind of data you need. Analyze the data that you already have and see how best you can use it. Find out what more data you require to meet your objectives. Once you ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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