Using Colors to Improve Marketing Success (Part 1) image
There's a well known theory that red and yellow used in fast food chains grabs our attention and sparks the appetite causing us to stop what we are doing pull over and grab a comforting loving meal. In fact the colors red or yellow can be found in almost any well-known fast food chain (McDonald's, Carl's Jr., Jack in the Box, Pizza Hut, In & Out, etc.). According to color psychology red makes us feel loved, comforted and warm yellow is exciting and grabs our attention. So colors can impact the choices we make when it comes to eating but can colors also affect spending habits for consumer goods and services? If it’s true that our eyes are the window to ...
Continue Reading