Monthly ArchivesSeptember 2014

Plastic Postcards Deliver image

Direct mail remains one of the most cost-effective marketing channels around, even when compared to the latest in Internet and mobile advertising. DynamiCard plastic postcards, with integrated pop-out promotional gift cards, are the biggest innovation in direct marketing in years. Well-executed DynamiCard campaigns have been reported to have as much as 10x higher response rates than quickly executed paper postcard campaigns. Plastic postcards can be the core of 3 powerful steps – how they are noticed, how they are used, how they are tracked -- that provide solid results and constant improvements. How Plastic Postcards Are NOTICED DynamiCard uses a thick plastic stock with colorful "shiny looking" graphics, commanding immediate attention. With snap-out sections of various sizes, they seem more like a gift card; not many people would throw that ...

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