DynamiCard Blog

Key Reasons About Successful Direct Mail Marketing image

Don’t make the mistake of thinking that Direct Mail Marketing is a thing of the past. Not only is that not the case, it’s anything but passé. To cite a few categories that are experiencing tremendous Direct Mail Marketing success simply review the track records in banking, financial services, real estate, travel, hospitality, casinos, retail, resellers, marketing agencies, automotive, black car services, franchise solutions, restaurants, spas, home enhancements, rug cleaning, commercial and residential cleaning services, plumbing, dental practices, and physical therapy, among many other verticals. We have been in this industry for many years, and we make it a point to provide all of our clients with a complete array of cost effective direct mail marketing services that include every key component ...

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Right Person, Right Time image

Contacting your potential customers using a plastic postcard mailer is a great way to make a splash and assure that you will be remembered. While taking the time to figure out your target audience and reaching the right people is important, just as important is contacting these individuals at the right time. What is the “Right Time?” The right time to send out a direct mailing may vary significantly depending on your business. For instance, if you own a lawn care service, getting in touch with potential customers in early spring before they make other plans, is a good idea. An electronics store may have better response in the fourth quarter when customers are planning to make purchases for gifts. ...

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Solving The Issues of Empty Restaurant Tables image

Many people who frequently enjoy dining out, whether it’s by themselves, with business associates, or with family and friends, develop a strong emotional bond to their favorite restaurants. This type of emotional experience is defined by research studies as Place Attachment involving people who form an emotional bond with a specific place. Researchers have found that this common experience is greatly influenced by an individual’s personal experiences. The restaurant becomes their special place filled with warmth, a welcoming atmosphere, excellent food and relaxation. When people form a strong attachment, it goes beyond visiting a nice restaurant with good food. No one enjoys seeing empty restaurant tables. And, this is especially true of loyal restaurant customers who have established a close bond with the restaurant, the manager, and staff.  Unfortunately, EVERY restaurant group has a few ...

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The Most Cost-effective Way to Promote Your Retail Business image

In response to the changing and highly competitive landscape at retail, an increasingly large percentage of progressive retailers are leveraging their market positions with innovative loyalty programs. By making a decision to develop a variety of engaging loyalty programs featuring attractive plastic postcard mailers, retailers are able to increase their customer base and generate repeat sales. Another benefit is that these campaigns are adding to the bottom line. This revenue generating direct mail support is tied to value-added customer benefits.  Our 24/7 Society Retail loyalty campaigns are a perfect choice for upscale department stores, or exclusive boutiques offering free personal shoppers. Since spare time has become a luxury in our society, personal shoppers are in demand. In fact, It has gotten to the point where some online stores are ...

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Work With a Company That Has Systems Built to Manage Hundreds of Locations image

Regardless of the industry that your business serves running an efficient operation is one of the key elements vital to the growth and success of your organization. In addition to tracking trends, your competition, and maintaining your competitive advantage in the market, we all know that the bottom line is a benchmark for success. To cite an example that is directly related to an increase in profit margins and the bottom line, the development of an internal policy designed to reduce the risk of supply chain disruption can help to increase profits and efficiency while providing increased safety options. Whether you are the point person responsible for managing Direct Mail for Franchisees, or whether you are in charge of developing, managing, and executing a new holiday theme for ...

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Target 100% of Your Best Prospects by Using Geographic or Demographic Criteria image

When you decide to send a plastic postcard mailer or another form of direct mail, you want to get the best response and in-turn ROI possible. While putting effort into making your mailer attractive and exciting is one way to do this, another way you can improve your response rate is by targeting your best prospects. How do you know which potential recipients would be most likely to work for your business? Let’s discuss how using geographic or demographic criteria can help. Utilizing Geographic Criteria to Choose Prospects Depending on the type of business you operate, you may want to target customers in your neighborhood, your city or throughout the region. Think about who your best customers are today? Are ...

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Increase Your ROI in Direct Mail with Interactive Marketing image

Today’s consumers have developed certain expectations that are based on an increase in engagement from the firms that produce and market their favorite brands and services. We see an example of these consumer expectations with the increase in social media engagement involving people of all ages. What’s Trending Today Another example can be seen with the growth of family lifestyle events that are also known as interactive marketing events. This category growth is supported with strategic tactics used in interactive or event-based marketing that involves a response to some type of consumer behavior. Additionally, this type of interactive marketing is also known as a trigger based process based on a reaction from customers and prospects. Enhanced Experience and Brand Recall Creative direct mail campaigns designed to react to the actions ...

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DynamiCard Delivers Long-lasting Player Loyalty image

The amazing success of our Casino DynamiCard has already successfully captured a substantial amount of new players. Another major achievement is that we have helped our casino clients reactivate relationships with an impressive number of players missing in action! Moreover, our Casino Plastic Postcard Mailer has also established a well-earned reputation for consistently delivering redemption rates upwards of 12%.  DynamiCard Casino Plastic Postcard Mailer A comprehensive casino marketing campaign should maximize integrated marketing tactics that include personalized direct mail. Given the fact that consumer demand for engagement is rapidly growing, integrated direct mail marketing has proven to be a key branding component that should not be ignored. This approach not only helps to support online social media and article marketing, it fills an important void in the market. Changing demographic and cultural ...

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Why Making a Big Impression Is Critical When Marketing Your New Restaurant’s Grand Opening image

When you’ve decided to open a new restaurant, you have many big decisions to make. You want the food and the atmosphere to be JUST RIGHT for your customers. However, you can’t expect to succeed in a competitive marketplace if you don’t focus on restaurant marketing in a VERY big way. Why is it important to make a big impression? Consider these four reasons—just for starters. •    Word of Mouth Takes Time – They say the best advertising is word of mouth advertising. While that is great, it takes time to kick in and start bringing you, new customers. How will you pay the bills in the meantime? 
•    First Impressions Matter – Whether or not people see ...

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Drive Your Restaurant Marketing Costs Down With DynamiCard image

Over the years that we have been in business, we have had numerous conversations with many very interesting people who are fascinated with the restaurant industry. To take things a step further, many of these people tell us that the concept of owning a restaurant would be an incredible experience and a dream come true. It is very easy to understand the allure of the restaurant industry, especially for individuals who frequently patronize a variety of popular and successful restaurants. Combine those experiences with the extensive media exposure of the Hall of Fame Best New Chefs Award winners who have maximized their determination, talents, and creativity to build empires. Building A Solid Restaurant Business Foundation These achievements are all uplifting and exciting. That being ...

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